Flack's Revenge

DECEMBER 7, 2020

The Canadian news site CBC explains, in a great piece on Words Invented by Marketers : When I was growing up, Certs breath mints had a long-running series of TV commercials with a “Two mints in one” theme. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets.

How To 194

How To Wikipedia Engineering Web 194

David PR Group

DECEMBER 2, 2016

If you don’t believe me, ask Wikipedia (cue groans.) I know that our profession has an “it’s complicated” relationship with Wikipedia, but millions of people use it each day, and here’s what it says about reputation management: Reputation management refers to influencing and controlling an individual’s or business’s reputation.

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Cision

JULY 6, 2015

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete).

Social Media 120

Social Media Media Wikipedia Tools 120

Stephen Waddington

NOVEMBER 19, 2017

Wikipedia continues to grow as a global knowledge resource. Action: Investigate the changing media landscape in the market or sector in which you operate. Public relations and marketing practitioners use this data to discover and identify audiences and publics, and understand their motivation. It’s not all bad.

Publicity 164

Publicity Ethics Data Community 164