M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]
Sword and the Script
MARCH 2, 2021
Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Cision said it’s acquiring Brandwatch “for $450 million, in a combined cash and shares deal,” according to TechCrunch.
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