It’s time to put PR ethics front and center

PR Daily

Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical indiscretions are also associated with an increased probability of shareholder-initiated lawsuits, high employee turnover and government investigations.

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Ethics: It’s All About Honesty


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Ethics Thought Leadership Code of Ethics Ethics Month

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How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization.

The Integral Role of Ethics in Investor Relations


A few months ago, I read something from a PR professional that revealed a certain amount of confusion over the matter of investor relations (IR) and ethics. Also, I’d add that to describe an ethical decision as a “dilemma” may be a bit melodramatic. Simplifying our ethical choices.

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Definers Saga and the State of PR Ethics

Flack's Revenge

It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. Employees distributed anti-Apple research to reporters and would not say who was paying for it. Some may think “PR ethics” is an oxymoron.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Page Society in preparation for a book on PR ethics.

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Responsible communication leadership: putting employees first

PR Conversations

Following the financial crisis in 2008, management thinkers and others have rightly questioned the role of business leaders in society. Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. care for employees; and.

Companies walk a fine line when execs are ousted for ethics violations

PR Daily

Several companies have ousted their CEO or other high-profile leaders due to “code of ethics violations,” veiled language that indicates a potential crisis for the company’s brand. In the #MeToo era, companies have parted ways with hundreds of employees accused of misconduct.

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Walmart KOs violent-video displays but keeps guns, Uber spins bad financials, and blackface at Belgium’s Africa Museum draws ire

PR Daily

We take responsibility for this lapse in judgment, and are working on an ethical action plan for upcoming events so that this will not happen in the future. When it’s time to share quarterly financial data, make sure you educate consumers about the reasons behind your ups and downs.

Financial CHOICE Act of 2017 Act Brings Change to Dodd-Frank Disclosure Requirements

Beyond PR

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank. Their code of ethics.

How communicators can change their organization’s objectives

PR Daily

Throughout the past century, business leaders have debated whether a corporation should pursue, as its sole goal, profit for shareholders and owners or more complex, diverse benefits to employees and society. . Your main constituencies are your employees, your customers and your products.”.

Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

Sword and the Script

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. He counts employees as the “best defense against misinformation,” but cautions it cannot be an afterthought.

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As Gen Z rises, 3 workplace shifts are emerging

PR Daily

Diversity in thought, work ethic, life experiences, communication styles, and technological savvy provide opportunities and challenges in recruitment and retention. The study also found 18% of Gen Z employees have two jobs—a side gig plus their main job.

Will your culture scale as you grow? Ask these 9 key questions

PR Daily

Are you a talent magnet for candidates and employees, with persuasive answers to the big questions: “Why do we exist? Clarity about your employee value proposition, employee experience and employer brand is essential when you’re scaling your workforce.

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CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. The study found that there has been a notable increase in the number of CEO dismissals because of ethical indiscretions.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. Doing right by your employees.

CIPR general election manifesto

Stuart Bruce

” This is about looking at issues such as Integrated Reporting (IR) which means that companies don’t just produce annual financial reports, but ones that look at broader performance indicators on the economy, society, environment etc.

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change.

Who talks to (and about) colleagues like that?

PR Conversations

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. The employees.

How and why B2B companies must embrace CSR

PR Daily

Values alignment is a major business responsibility as consumers look into companies’ ethics, actions and financial flows. Corporate social responsibility efforts such as sustainability and human rights are no longer a mandate solely for consumer-facing enterprises.

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Why authenticity is crucial for diversity and inclusion initiatives

PR Daily

Embracing employees and other constituencies of all colors, creeds and gender orientations affects internal culture and the bottom line—and it requires full commitment at all levels. RELATED: Share your award-worthy employee comms work. ].

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Purpose unifies management, employees, and communities.

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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

Among other things, it increases customer loyalty, attracts shareholders and helps recruit and retain top-tier employees. These elements are key to achieving increased profitability and long-term financial success. By being socially responsible, a company demonstrates that it incorporates ethical practices into how it does business. Employees. With strength in numbers, collective employee efforts can achieve substantial results.

Why legal trouble is just the tip of the iceberg

PR Daily

As a hypothetical, you fire an employee for poor performance. Shortly later, your company is slapped with a wrongful-termination lawsuit, with the former employee claiming he had knowledge of financial misdeeds that amounted to a Ponzi scheme.

How and why PR pros should take the lead on CSR

PR Daily

To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”. Employees feel pride in accomplishing charitable tasks together. Consider employees’ views.

Expert interview – Scott Guthrie on PR in the Digital Age


Today, in the social age, public relations practitioners have the opportunity to be ethical guardians. For example, managers are expected to make financial forecasts and control their budgets. As former Financial Times journalist Tom Foremski puts it : “the complexities of managing fragmented media channels and user interfaces across many devices requires integrated tech, media, design, SEO and communications professionals on the same publishing teams”. Who is Scott Guthrie?

Announcing the finalists for the 2014 Corporate Social Responsibility Awards

PR Daily

Organizations around the world stepped up in their communities to show they care about their employees, stakeholders, communities and the environment. Weber Shandwick for Prudential Financial, Prudential and the 2014 Special Olympics USA Games. Best Employee Volunteer Program.

Communications and language: PR pros adapt to generational differences

Media Bullseye

During a recent #MeasurePR chat about financial communications and investor relations practices within PR, one of the panelists in the chat noted that generational differences in language can present a challenge for PR pros.

Top lawyer exits as Novartis seeks to quell Cohen backlash

PR Daily

and many of you will feel disappointed and frustrated,” according to the email, which was shared with STAT by a Novartis employee. Shannon Thyme Klinger, currently Chief Ethics, Risk and Compliance Officer, will be appointed Group General Counsel, effective June 1, 2018.

What's the purpose of public relations?

Stephen Waddington

The root of the issue lies in the pursuit of financial gain over social purpose. To prosper over time, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate,” said Fink. I personally struggle with the notion of public relations having a higher ethical purpose. What’s the role of PR in a world in crisis?

Public relations in 2019

Stephen Waddington

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers, and other stakeholders.

Starbucks’ Howard Schultz announces retirement

PR Daily

Since 1988, Starbucks has offered health care to all full-time and part-time employees. for all US employees. Bean Stock starting in 1991, which turned employees into partners who could share in the company’s success. Our ethical sourcing (C.A.F.E.)

Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. That being said, releases can be an enormous drain on human and financial resources for large enterprises.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

We wanted this year’s Super Bowl effort to not only raise awareness, but also financial support for the incredible research and innovative treatments happening at the University of Wisconsin School of Veterinary Medicine, where Scout is still a patient.

Thousands lose jobs, credits as ITT Tech shutters its doors

PR Daily

More than 40,000 students and 8,000 employees were dealt a massive blow when ITT Technical Institute recently—and abruptly—shut its doors. This federal action will also disrupt the lives of thousands of hardworking ITT Tech employees and their families.

Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

PR Daily

As PR and marketing pros fight to attract consumers’ attention, what tactics do you consider underhanded or ethically shady? CEO departures in 2019, according to Challenger, more than at the same point in 2008 when the economy was embroiled in the financial crisis.

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AT&T and Novartis doing damage control in light of Michael Cohen deals

PR Daily

The companies made financial arrangements, through Donald Trump’s longtime fixer Michael Cohen, to curry favor with the newly installed Trump administration, one devoid of traditional D.C. Meanwhile, Novartis employees are angry over the drug giant’s financial entanglements with Cohen.

PR crises that have defined 2019

PR Daily

The lesson for PR pros is that no amount of charitable work can make up for an enterprise that ethically falls short for consumers. . It was international news when Carlos Ghosn was arrested in Japan for tax evasion and making false disclosures to financial authorities.

Is Any PR Good PR?

Media Bullseye

A spokesperson for the company stated that the responses came from some of SeaWorld’s proud employees who were asserting their trust in their company. Leah Turner, a former employee, initially sued Chipotle for unpaid hours in 2013.

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