Stephen Waddington
DECEMBER 2, 2019
In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Budgets for monitoring and listening to customers have fallen by 9% this year.
Buzzstream
AUGUST 12, 2020
SEO rankings are incredibly powerful, especially in a season as more people are turning to digital media due to being stuck at home from the COVID-19 pandemic. . Let’s say that a journalist is writing a time-sensitive piece on “Best Customer Engagement” tools. . Key point: . Are you present on top industry lists? Key point: .
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Marketwired
JANUARY 26, 2016
I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. Instead of a neutral or positive experience with the product, poor customer service ignited negativity and hostility toward the brand. I needed help and I needed it fast.
Norton's Notes
OCTOBER 13, 2014
Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Service Offerings. Let’s take a closer look at these trends.
Waxing UnLyrical
JANUARY 27, 2016
Customer service with an attitude of caring and respect. I think I’d start with a review of messaging on ALL digital assets, looking for consistency and clarity. I’d also take a close look at customer review platforms (Yelp, LinkedIn, GlassDoor), customer service and the overall customer experience.
Stuart Bruce
SEPTEMBER 14, 2015
The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.
Buzzstream
JANUARY 5, 2024
Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. If you aren’t a robot, it will display the email address!
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