Customer Service Digital PR Education Media 
Stephen Waddington
DECEMBER 2, 2019
In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Other areas that have seen a reduction in budget are organic and paid social media optimisation.
Stuart Bruce
SEPTEMBER 14, 2015
The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzzstream
AUGUST 12, 2020
¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . Browse the blog/media outlet and make sure that what you’re pitching would interest them somehow and that they did not just publish something similar. Image from FRACTL and displayed on PR News Daily. . Did you browse their blog/outlet?
Norton's Notes
OCTOBER 13, 2014
As PR marches towards becoming a digital-led industry, agency roles are becoming far more consultative than ever before. Paid media has opportunities, but agencies need to prove themselves. I’ve been banging the drum for paid media for a long, long time, but PR is naturally reticent to embrace it. They don’t.
Buzzstream
FEBRUARY 9, 2024
A press release is an official statement or proclamation announcing news that provides relevant information to the media. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release. What is a Press Release? Absolutely! There is also a clear CTA to learn more.
Buzzstream
FEBRUARY 9, 2024
Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Link to media assets like graphs or charts and provide the data. Please let me know.
Communications Conversations
JANUARY 13, 2017
I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love.
Expert insights. Personalized for you.
78 
Let's personalize your content