Stephen Waddington
DECEMBER 2, 2019
In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction.
Stuart Bruce
SEPTEMBER 14, 2015
The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.
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Buzzstream
AUGUST 12, 2020
What data can you share with the right journalist to show that your idea will help educate their audience and prove that it serves them even over you? Image from FRACTL and displayed on PR News Daily. . Let’s say that a journalist is writing a time-sensitive piece on “Best Customer Engagement” tools. . Key point: .
Norton's Notes
OCTOBER 13, 2014
Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Service Offerings. Let’s take a closer look at these trends.
Buzzstream
FEBRUARY 9, 2024
Product Launch The headline on this press release focuses on the company and what it means for the industry (education usage surges). Note – there’s also a quote from a customer, which serves as nice third-party validation. There is also a clear CTA to learn more. Even small teams can consider affordable tools like Grammarly.
Buzzstream
FEBRUARY 9, 2024
Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them.
Communications Conversations
JANUARY 13, 2017
I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. Sometimes that means taking care of their customer service needs.
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