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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. is suffering a crisis.

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Owned Content: Calculating Success

Shift Communications

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations. Roman Greco.

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What is Tech PR? PR strategies that sell your tech brand

Prohibition

From crafting a compelling story that resonates with the target audience to leveraging the power of earned media to reach potential customers, a tech PR agency can help you establish yourself as a leading figure in the industry. Crisis Management in Tech PR Crisis management in the tech industry is a key element of any successful PR strategy.

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Latest PR Trends

5W PR

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. That’s why companies need to start paying a lot more attention to the amount of false information in digital spaces and try to mitigate any potential crisis they might cause.

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