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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. is suffering a crisis.

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What is Tech PR? PR strategies that sell your tech brand

Prohibition

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

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Owned Content: Calculating Success

Shift Communications

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations. Roman Greco.

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Latest PR Trends

5W PR

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. That’s why companies need to start paying a lot more attention to the amount of false information in digital spaces and try to mitigate any potential crisis they might cause.

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