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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. is suffering a crisis.

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What is Tech PR? PR strategies that sell your tech brand

Prohibition

Tech PR can be used to solve problems that technology companies face, such as difficulty seducing funding or investment, attracting the best new talent to the company, growing the customer and user base, and scaling up the business. In the world of technology, news can spread quickly, and one misstep can lead to a PR crisis.

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Latest PR Trends

5W PR

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas.

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