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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

To show leadership during a serious crisis situation. It’s not always about crisis management. CEO involvement typically translates into valuable earned media coverage that may be used to communicate company direction for customers or partners through the megaphone of business or trade press and social media.

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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. On concerns keeping him up at night: [T]he crisis at the time was so much of an unknown. All of us were thinking we could bring the crisis home to our families, right? It was a struggle.

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What is Technology PR?

5W PR

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. This is especially effective for consumer technology products.

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How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. When might agencies charge more? What about value pricing?

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2022 PR Predictions

Landis PR

If companies do not incorporate these new values, they will have to prepare to face a crisis. Uwe Schmidt, Managing Partner, Industrie-Contact , Hamburg, Germany. “PR We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance.

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