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The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Every crisis is different… but they all require a response by people or organizations that are highly adaptive.

article thumbnail

The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Every crisis is different… but they all require a response by people or organizations that are highly adaptive.

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What Business People Should Know About PR

ImPRessions - Crenshaw Communications

Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. There are also deep specialist expertise by PR function.

Nonprofit 271
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81
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Top 11 PR Crises in 2020 So Far

Prohibition

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party.

Crisis 71
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Misinformation prep: Lessons for brands from the world’s leading NGOs

NewsWhip

Here, the best response is often no response, as I explored in a previous description of predictive crisis management. In this kaleidoscope of narratives, is there any role for good old fashioned “truth”? Is it sticking to a geography?”. Some stories might be false, but might also be failing to spread. Perhaps so.

Brand 78
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Top 11 PR Crises in 2020 So Far

Prohibition

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party.

Crisis 62