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Code Green: Effective Crisis Communication in Healthcare

Buchanan PR

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe.

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Search listening and insights

Stephen Waddington

It is limited to information available from the open web and networks that provide APIs such Reddit and Twitter. Within three or four queries using Google, Google Trends, and AnswerThePublic you’ve got the basis of a communication strategy, content plan and tone of voice. This is based on interrogating data from social networks.

Google 124
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The Financial Drain of Misinformation

PRSay

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

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