Stephen Waddington

APRIL 11, 2020

The CIPR and PRCA have done an exceptional job in leading the industry in its response to the COVID-19 crisis. Thanks to CIPR CEO Alastair McCapra and PRCA Director General Francis Ingham for their leadership. The two organisations have lobbied the government for interventions for freelancers and small businesses.

Crisis 148

Crisis Industry Government Crisis Communications 148

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Anyway we slice the data, existing customers have an impact on new business too – especially true as the sales size grows. . Fuel word-of-mouth.

B2B 60

B2B Leadership Customer Service Content Marketing 60

PRSay

FEBRUARY 21, 2020

While the Astros saga can obviously be understood as a failure of leadership — who greenlighted the sign-stealing efforts — and athletic integrity, it’s also a failure of PR management too. Here’s how they should have responded to the scandal, and what communicators can learn from their failures.

Conference 202

Conference Training Small Business Leadership 202

Sword and the Script

JUNE 25, 2019

Security overlaps with risk management, and as businesses have become more reliant on the cloud and more products are sold with internet connections, there’s been a lot of discussion about the role the CMO has in cybersecurity. This goes beyond crisis communications. 3) You’ve worked both on the agency and the client side in PR.

Brand 112

Brand Branding Reputation Corporate 112

Prohibition

JANUARY 14, 2022

Team roles and responsibilities need to be clear if your crisis communication plan is going to work. Your team members should all understand what they’re supposed to do in a crisis and how they can help each other. This will make sure that everyone understands their role in the event of an actual crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Garrett Public Relations

DECEMBER 5, 2019

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” It’s the end of the decade – and what a decade it’s been. Here’s what they predict. 2020 […].

Communications 188

Communications Marketing Publicity Small Business 188

Cision

APRIL 5, 2017

Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership. Or, will you remain an outsider watching things unfold because you’re afraid to speak out? Powered by CommPRO. About the Author: Wendy Glavin is Founder and CEO of Wendy Glavin Agency. Wendy is a published writer and guest speaker.

Report 225

Report Media Advertising Advertising 225