The Stalwart Blog

NOVEMBER 6, 2015

For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. Are there new sections? Re-evaluate relationships.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Solo PR Pro

FEBRUARY 1, 2022

After spending a large portion of his career working for others, he enjoys the freedom it allows him to grow the business the way he sees fit without having others who directly depend on him for employment. He is certainly no stranger to working with other solos and small businesses when his client work requires it, though. “My

Meeting 131

Meeting Radio Sports Telecommunications 131

PRSay

FEBRUARY 21, 2020

Now celebrating its 30 th year, Solomon Turner PR works with clients on a national and local basis helping businesses maximize their brand impact. Louis for 11 years in a row by Small Business Monthly. The firm has been named one of the top PR firms in St.

Conference 169

Conference Training Small Business Leadership 169

Karen Freberg

JULY 10, 2019

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication). This is usually the time where I do most of my research and getting ready for my teaching semester in the spring with my two social media classes.

Marketing 51

Marketing Ethics Study Case Study 51

Mindful Marketing

FEBRUARY 15, 2017

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Solo PR Pro

JUNE 6, 2017

Whether you work with B2C or B2B client, ensure that your crisis communication plans include cyber threats/attacks. Equally important, is taking steps to secure your business information and infrastructure, as small businesses are not immune to data breaches, hacks or ransomware.

Trends 49

Trends Mobile Video B2C 49

Sword and the Script

FEBRUARY 17, 2015

Businesses should want loyalty for two reasons, first for the obvious implication for retention, but also from a PR perspective, for crisis communications planning. Anyway we slice the data, existing customers have an impact on new business too – especially true as the sales size grows. . Fuel word-of-mouth.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Prohibition

JANUARY 14, 2022

Team roles and responsibilities need to be clear if your crisis communication plan is going to work. Your team members should all understand what they’re supposed to do in a crisis and how they can help each other. This will make sure that everyone understands their role in the event of an actual crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 7, 2022

You want to take immediate action but make sure that your long-term goals aren’t set back by the short-term crisis. How important is crisis management? The first rule of crisis communication is to acknowledge the problem as quickly as possible. Should you hire a PR team for crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Solo PR Pro

JUNE 30, 2015

Crisis Communications: Through the Digital Noise – Melissa Agnes, President and Co-Founder of Agnes + Day. Instagram for PR Success – Heather Whaling, President, Geben Communication. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Garrett Public Relations

DECEMBER 5, 2019

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” It’s the end of the decade – and what a decade it’s been. Here’s what they predict. 2020 […].

Communications 188

Communications Marketing Publicity Small Business 188

Garrett Public Relations

JULY 3, 2020

Communicating clearly with your customers has never been more important. The post Why Clear Communication Matters Now More Than Ever appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Here's some advice to help you get the messaging right.

Communications 168

Communications Small Business Publicity Crisis Communications 168

David PR Group

MAY 15, 2014

Whether you are a hedge fund billionaire who can afford to control his image with financial muscle or a small business owner who asks his clients for positive reviews on Yelp, you can build your own reputational firewall. Do this, while also following your parents’ advice, and you will never need a reputation management consultant.

Reputation 40

Reputation Hotels Crisis Management Google 40

Waxing UnLyrical

SEPTEMBER 14, 2015

Let this week’s roundup get your business in gear in recognition of National Disaster Preparedness month. Why Businesses Need a Disaster Preparedness Plan. You can also check out part one for more tips. Disaster Recovery Begins With Preparedness: How IT Operations Play A Critical Role.

Small Business 40

Small Business Writing Journalism LinkedIn 40

Garrett Public Relations

JULY 14, 2019

The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels. But, beyond the initiatives that skilled public relations practitioners generally […].

Reputation 123

Reputation Publicity Brand Branding 123

Garrett Public Relations

OCTOBER 19, 2018

In this week’s PR Crisis of the Week column, we look at a brand that made its crisis worse by sharing misinformation, a brand who can’t seem to do anything right and a brand who’s been in this column more than any other brand. Here we go: AT&T I often joke that since I launched […].

Crisis 68

Crisis Facebook Brand Branding 68

Shift Communications

SEPTEMBER 26, 2014

Communication with those who could potentially turn into your best advocates will go a long way. This past June, Facebook announced that 30 million small businesses alone had active pages on the social networking site. Clean up your web presence. Being on social media is a must for most brands today. Marketing Coordinator.

Reputation 137

Reputation Brand Branding Customer Service 137

Sword and the Script

JUNE 25, 2019

Security overlaps with risk management, and as businesses have become more reliant on the cloud and more products are sold with internet connections, there’s been a lot of discussion about the role the CMO has in cybersecurity. This goes beyond crisis communications.

Brand 105

Brand Branding Reputation Corporate 105

Beyond PR

OCTOBER 31, 2017

This gives you the opportunity to launch your crisis communications plan if necessary. Susan Guillory is the president of Egg Marketing & Communications , a marketing firm specializing in content writing and social media management. Another reason to shift your thinking? Follow her on Twitter @eggmarketing.

Measurement 65

Measurement Media System Small Business 65

Burrelles Fresh Ideas

JUNE 13, 2023

Conclusion Small businesses can achieve remarkable PR results without spending a fortune on advertising or public relations agencies. However, you may want to consider hiring an experienced PR consultant or freelancer to help.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Bad Pitch Blog

DECEMBER 30, 2006

It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. Shankman’s conversational style makes it an easy read (no small feat for non-fiction). His hard-earned experiences recounted in the book make it credible (no small feat for a business book).

Pitching 40

Pitching Small Business Insurance Insurance 40

Cision

APRIL 5, 2017

Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership. Or, will you remain an outsider watching things unfold because you’re afraid to speak out? Powered by CommPRO. About the Author: Wendy Glavin is Founder and CEO of Wendy Glavin Agency. Wendy is a published writer and guest speaker.

Report 225

Report Media Advertising Advertising 225