article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Personalize communications to make customers feel valued.

Trends 105
article thumbnail

IBM Vision: The Future of AI and Public Relations

Shift Communications

Public relations will be impacted by data science in several ways. For companies without an effective data science practice, crisis communications will be an ongoing trial. Competitors will create crises simply by being better at making customers happy, constantly putting less data-savvy companies on the defensive.

Publicity 166
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. A press release in this case will make the public aware and will be a good tool to get people aware of the event itself, the details of the event and what they can expect from the event. Paid Media.

article thumbnail

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Even if you aren’t a shark, a crisis can hit when you least expect it. Media relations. Social media management. Press release alternatives. Paid media and syndication. Email marketing. Influencer management (using techniques such as network graphing). Speaking programs. Predictive analytics. Are you prepared?