Shift Communications

MAY 22, 2017

Public relations will be impacted by data science in several ways. For companies without an effective data science practice, crisis communications will be an ongoing trial. Competitors will create crises simply by being better at making customers happy, constantly putting less data-savvy companies on the defensive.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

JULY 19, 2017

In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Sentiment/tone analysis. Owned media/messaging.

Case Study 118

Case Study Crisis Management Crisis Study 118

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Personalize communications to make customers feel valued.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

JULY 28, 2017

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. A press release in this case will make the public aware and will be a good tool to get people aware of the event itself, the details of the event and what they can expect from the event. Paid Media.

Case Study 92

Case Study Crisis Study Strategy 92