Creativity Marketing Product Launch White Paper 
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Refresh with formal creative sessions. After, you can build out the corresponding content. .
Beyond PR
APRIL 13, 2016
When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.
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Beyond PR
AUGUST 3, 2016
When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.
Beyond PR
NOVEMBER 9, 2016
Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Ask these five questions to help plan effective thought leadership content for your product launch.
ImPRessions - Crenshaw Communications
OCTOBER 24, 2018
Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. Get creative to stand out. Additionally, the PR team may develop the speech into a white paper or byline. Bring the news.
Cision
APRIL 15, 2015
Get our free “Outside-the-Box Content Marketing for PR” white paper now! Here are some ideas: For product launch announcement, create product demo video. For company launch, take a tour of your facilities. Images: Paul Reynolds , Ronaldo Ferreira ( Creative Commons ).
Beyond PR
JULY 21, 2016
Marketing that connects audiences and converts them into customers demands a holistic approach. And it’s not just our marketing and communications teams that are called on to do this. And it’s not just our marketing and communications teams that are called on to do this. Creativity? And there’s the rub. Competition?
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