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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

Agency 52
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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise. Yeah, I couldn’t hack the math, but I ended up being assistant secretary of the Treasury for Public Affairs and the chief spokesman for U.S. But you know what?

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. The multi-pitch generator is only available for enterprise customers ( see pricing ). This enables “users to complement posts with royalty-free images generated directly in the Meltwater app.” Brands (NYSE: YUM).

Software 121
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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. I think that poetic license is understood with so obvious a commercial enterprise. Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. Was the spot intentionally misleading?”

Film 48
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Examining the (weird) science of communication presentations

PR Conversations

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Diversity key in communicating ideas.

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Examining the (weird) science of communication presentations

PR Conversations

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Diversity key in communicating ideas.