The Proactive Report
NOVEMBER 3, 2022
If you were to “cold call” and attempt to sell a product or service to a potential customer, there will be a fair amount of energy and time dedicated to bringing the person on the other end of the call up to an understanding of who you are, and what it is that you’re selling, and why they should be interested or even care about it.
Buzzstream
JUNE 16, 2021
That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. Gunn expended an awful lot of time and energy saying: “No, Star Wars does not count”.
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Buzzstream
NOVEMBER 10, 2020
Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible.
Buzzstream
MAY 2, 2024
Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. What should digital PRs know about internal linking? What have you seen lately? At least initially.
Buzzstream
FEBRUARY 27, 2024
To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people. It should also be noted that the learnings I’m sharing here are the results of their creativity, tenacity, and hard work – I’m certain they taught me more than I ever taught them.
ZudePR
JUNE 6, 2016
The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.
ZudePR
MAY 31, 2015
My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. PR (and related disciplines) value and knowledge curation.
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