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The Importance of Social Media in Crisis Management

Prohibition

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

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Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. Crisis Communications: Through the Digital Noise – Melissa Agnes, President and Co-Founder of Agnes + Day.

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Book Review of Outside Insight book: Understanding (and navigating) Data within the Media Landscape

Karen Freberg

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

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2010s: The decade defined by impact

Karen Freberg

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. I am proud to say – in 2019 – It is *still* the most downloaded article from PRR.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. I’d like to believe, PR agencies that specialized in crisis communications can identify here. Corporate Communications is Taking More PR Work In-House, finds Survey.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! However, remember that AI should not replace human-written content and creativity. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Instead, it should only be used to supplement.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! However, remember that AI should not replace human-written content and creativity. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Instead, it should only be used to supplement.

Trends 52