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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

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Managing Confidential Leaks: Don’t Let a Leak Rain on Your Reputation

Reputation Us

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Mergers and acquisitions are notoriously leaked. Limit Disclosure.

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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

She covers major retail trends and news and even covers a bit of real estate news! Ben reports for Retail Dive, an industry go-to, covering retail policy, finance and bankruptcy and how these trends are affecting major corporations. . Jason Del Rey @DelRey . Ben Unglesbee @Ben_Unglesbee . Let me know @ColleenO_PR.

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8 “curiosity conversations” I’d love to have in 2021

Communications Conversations

Local real estate developer. I’d love to talk to him about the local real estate market and how he got into real estate investing. #5 I’d love to hear more about her transition from big corporate (General Mills) to the education world, too. #6 Big on Twitter.

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8 “curiosity conversations” I’d love to have in 2021

Communications Conversations

Local real estate developer. I’d love to talk to him about the local real estate market and how he got into real estate investing. #5 I’d love to hear more about her transition from big corporate (General Mills) to the education world, too. #6 Big on Twitter.

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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. WeWork: virtue signaling or corporate activism? As one journalist cynically put it , WeWork is “a real estate business trying to look like a tech startup.” Instead, the agile response expressed corporate values without much risk.

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Giving Poor Athletes an Assist

Mindful Marketing

However, despite all that success, and two Gold Glove Awards , Rodriguez made an epic error: To deal with chronic back pain and so he could “put up big numbers,” Rodriguez violated MLB policy and used steroids.

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