Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 130

Journalism Media Relations Report Media 130

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s not working well with others. The silver-bullet theory. But it isn’t usually quite so simple.

SEO 178

SEO Storytelling Product Launch Measurement 178

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Being Lazy with List Prep Creating your target media list for CES pitching comes with more levels of pre-planning and research than creating lists for other news announcements does. We have a booth booked!”

Automotive 77

Automotive Mobile Technology Resources 77

ImPRessions - Crenshaw Communications

MAY 31, 2016

It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. Check out Michelle’s post about the transition between journalism and PR if you don’t believe me. And there are huge differences in the skills required. This may be the worst.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Don’t rely on basic corporate announcements or product launches. Give them something unique.

Print 60

Print Product Launch Fashion Report 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Local news and indy journalism more trusted. “I David Berkowitz , Founder, Serial Marketers.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60