Remove Corporate Remove Enterprise Remove Storytelling Remove Viral
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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

With its splashy headlines and viral tweets, consumer PR gets all the attention. Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. A strategic PR campaign can influence the buying decision.

B2B 170
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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Where do you think we’re at as an industry in terms of PR at the moment? Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202
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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. I think that poetic license is understood with so obvious a commercial enterprise. Source: Forbes ). asks Preston.

Film 48
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. Soon, many private networks merged, commercial servers linked in, and enterprise-level technology hooked upsetting the path for the internet as we know it today. style vs substance.

Ethics 52