PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. Ashton had her own apprehensions—she overcame these fears by diving into research, interviewing individuals over 80, and exploring the forces that frame aging solely as decline.

Technology 130

Technology Study Social Media Resources 130

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. If you’re working on a piece that involves original reporting, there are proactive steps you can take during interviews to make the fact-checking process easier later on. But after that, it gets more nuanced.

Content Marketing 120

Content Marketing Marketing Viral Study 120

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. This includes preparing for, and conducting interviews, or researching a topic and closely vetting the research sources. For example, I’ve seen posts cranked out in an hour go unexpectedly viral. Answer: 3 hours and 16 minutes.

B2B 60

B2B Blogging Data Survey 60

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. A crisis communication plan is a strategic document that helps organisations prepare for and respond to risks. Domino’s Viral Staff Video.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

SEPTEMBER 13, 2016

The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions. Lochte identified the guilty parties during an interview on ABC-TV’s “Good Morning America” saying journalists had taken his “huge mistake” and made it into “the worst weeks of his life.”

Crisis 48

Crisis Airlines Reputation Corporate 48