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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change.

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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Increase positive publicity and decrease negative publicity.

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The ESG opportunity for public relations 

Stephen Waddington

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. You can download a copy from the Vuelio website.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Darika: During a crisis can be a stressful and time-pressured moment.

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PR and social media set for continued growth

Stuart Bruce

Lots of new research around at the moment that point to a positive future for the public relations business. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

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The art of winning new business and crisis management: A Q&A with Clyde Group Partner Aubrey Quinn

NewsWhip

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. AQ: Clyde Group is run conservatively from a financial standpoint, so we’re very selective about the services and vendors that we invest in. Clyde Group does a fair amount of crisis work.

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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.