PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

PRSay

MAY 16, 2018

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. However, reputation management is more than a CEO responsibility. But content variety remains.”.

Communications 118

Communications Public Affairs Crisis Communications Reputation 118

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She also employs nonprofit organization examples and often draws on other WVU faculty.

Communications 120

Communications Case Study Training Reputation 120

PRSay

FEBRUARY 16, 2021

We move so quickly, and electronic communication has become so ubiquitous, that we often don’t slow down long enough to consider what our advice or commentary might look like if taken out of context or viewed by someone hostile to us or our client. It certainly does reputationally. How do your words make you look as a person?

Communications 158

Communications Ethics Leadership Reputation 158

Cision

FEBRUARY 16, 2016

After I graduated, Safety Center Incorporated, the Sacramento, California nonprofit behind the initiative, hired me to implement the plan. Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. ” What are some of the differences in building a marketing strategy for a large company versus a small startup or nonprofit?

Nonprofit 227

Nonprofit Crisis Viral Groups 227