Remove Content Marketing Remove Storytelling Remove Trends Remove Viral
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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

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The marketer’s challenge of the shrinking attention span

PR in High Definition

By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle. Positive content is more viral. Not just with audiences, but with your internal comms too. Positivity engages audiences, and shines your reputation.

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Video Production Trends For 2020

Prohibition

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component.

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#SMWChicago: ‘If Content Is King, Then Context Is Emperor’

Cision

The Opt Outside campaign, in which REI announced it would close its stores on Black Friday and encouraged shoppers to take the day to spend time outside instead of shop, reached viral levels. They took its fans’ needs, added its brand messaging and ended up with a content marketing strategy that earned tons of media coverage.

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The Rise of Dadfluencers How Brands are Harnessing Diverse Perspectives on Fatherhood

Burrelles Fresh Ideas

Enter the world of dad influencers (aka ‘dadfluencers’): a rising trend where fathers use their online presence to share their experiences, insights, and challenges of modern fatherhood. Through their content, dadfluencers inspire and empower fathers to embrace their parenting journey with confidence and pride.

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Video Production – Unsure on where to start?

Prohibition

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. But if your campaign is targeting older people who do not use social media frequently and aren’t up to speed with current trends, it may be completely lost on them.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s For this, I apologize.

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