McKinsey: 5 Factors Driving a New Golden Age of Marketing
Sword and the Script
MARCH 3, 2015
Demand for simplicity has been a stumbling block for marketing – as the channels have grown marketing has struggle to organize efficiently – the result has been “complex hierarchies, silos, communication gaps, and redundancies.” If there’s place for art amid all the science it is in the storytelling aspect of business.
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