Cision

AUGUST 23, 2017

When your target audience feels entertained and happy, they are more likely to share the content. Unveiling surprising facts or data can also make your online PR content go viral. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

But when we take the story directly to customers and prospects in the form of email or content marketing, it often loses that nuance. Marketers want to make sure they take advantage of the time and budget invested in tactics like newsletters, collateral, and paid content, so marketing becomes selling.

Branding 173

Branding Brand Storytelling Video 173

Flack's Revenge

NOVEMBER 29, 2017

By 2014 it was obvious that video was the rising star of content marketing. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Sword and the Script

FEBRUARY 9, 2016

The Frozen Frog Lesson of Content Marketing. Given that most website traffic comes from organic search , in fact, more than half , this exercise bears several important, if not transcending, lessons in content marketing. Organic search is target marketing. Lots of content, a dearth of answers.

Content Marketing 60

Content Marketing Facebook Marketing Viral 60

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Branding Brand Marketing 60

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Founder of Smedio and Digital Marketers Academy. President of Un-Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120