Stuart Bruce

OCTOBER 29, 2015

Instead advertising people have misappropriated PR’s true stories and called it content marketing. So if you’re a public relations, corporate communications or public affairs professional how will you change your way of operating to become a better corporate storyteller?

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Critical Mention

FEBRUARY 4, 2020

BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Finn Partners is a global integrated marketing agency that provides lasting results to its clients. BIGfish Communications. Work hard play nice. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Some 72% of professionals believe the political landscape has made their jobs harder.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Kristen Dunleavy is the senior content marketing manager at Muck Rack, where she creates, distributes and oversees all things content for Muck Rack’s audience of PR pros and journalists.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

AUGUST 2, 2016

In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard Public Affairs Office. I’ve served in Army Public Affairs for nearly 17 years now. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60