Romancing the C-Suite: How to Communicate Results That Resonate
Deirdre Breakenridge
MARCH 23, 2016
Earned (publications like The New York Times). Visuals (photos, infographics, etc.). Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation.
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