Deirdre Breakenridge

MARCH 23, 2016

Earned (publications like The New York Times). Visuals (photos, infographics, etc.). We increased our earned media coverage by nearly 17% this month, which means more exposure for the brand. Newswires (press releases). Owned (company blogs). Text (long or short form). Video (amateur or professional). Measurement. Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Develop a Strong Brand Message: Your brand message should be clear, consistent, and reflective of your company’s values and mission.

Strategy 59

Strategy Company Communications Construction 59

Beyond PR

OCTOBER 14, 2016

What can news media and brands do about this? Brands also can better position female leaders to be featured on news broadcasts as experts. Here are four things your brand can start doing to position your experts during this election season and beyond: Include more female leaders as voices in your press releases.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

Sword and the Script

AUGUST 2, 2016

In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard Public Affairs Office. I’ve served in Army Public Affairs for nearly 17 years now. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60