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4 Teamwork Tips for Content Marketers and Product Managers

Beyond PR

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Do you offer products that relate to those topics?

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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point.

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Hiring a Professional: All the Reasons You Need a Press Release Writer

PR Fuel

They will also ensure that you get the following advantages: Increase SEO and content marketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. It needs to stay relevant to its content. Premium Newsworthy Content.

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

The content you push to your employees (outputs) is in your control. If you are concerned about the risk of reputation management, you can create and enforce guidelines to control your employees’ activity. First, carefully plan your content. Outcomes as we discussed, are clearly measurable. Document your plan.

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Social Media and Tech Startup PR Strategies

Burrelles Fresh Ideas

PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves. You can build on the efforts of PR professionals by creating your own content writing strategy. Download our free Product Launch tip sheet.

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Influencer Marketing and Online Retail PR: The Sales to Success

Prohibition

Show genuine interest in their content and highlight how a partnership could benefit both parties. Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions.

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Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Of course, developing brand guidelines is neither easy nor inexpensive. This free checklist will walk you step by step through your product launch strategy.

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