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Content marketing – it’s not just content for contents sake

Prohibition

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

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The Shocking Beef about Feeding the Content Monster

Sword and the Script

The burger business tells us a thing or two about content marketing. And we haven’t even begun to list the local favorites. There’s a new positioning on the burger business every year: fresher, healthier, old-fashioned, or eco-friendly to name a few. A similar notion is at work for content marketing.

Radio 60
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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for the latest news in radio and entertainment.

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8 Great Linked Tactics for Communicators

PRSay

Linked tactics represent the destruction of silos within marketing communications, and the synergy that results when those silos are gone is what helps boost results. Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results. It’s easy and it works to build reach fast.

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How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Marketing Automation.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Implement viral marketing tactics.