Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. 1) Soft interviews on your company blog. Time is another important part.

B2B 77

B2B Media eBook Interviews 77

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Email marketing, which was huge at HubSpot, was not at all a part of the marketing mix at Toast. That was what led to that determination of our marketing mix.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

NOVEMBER 30, 2021

The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. 32% “industry events/trade shows/conferences,”. Not content marketing.

B2B 99

B2B Trade Shows Survey Study 99

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48