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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

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Powered by Nostalgia x Personalization: Success of Super Mario Bros & Barbie Movies

Karen Freberg

SMB opened up this weekend and has SOARED to record box office heights for their movie, and Barbie will open later this summer. Utilizing talent in movie to grab attention This is what SMB did with their star Jack Black, who plays Bowser. What do I like about the Super Mario Bros and the Barbie movies? What is being shared exactly?

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Why Small Businesses Need a Media Database

Cision

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. And companies are taking notice.

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The Twin Cities’ social media power brokers

Communications Conversations

No so much in consuming or reading them–I’m more about creating them. Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. Paul in many of these social media positions. Paul social media power broker list of 2018!

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content.

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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

Lastly, promote your content through social media and reputable platforms to increase its reach and visibility, ultimately driving organic traffic and search engine rankings.” — Abhishek Shah, Founder, Testlify Create high-quality, engaging content Search engines prioritize high-quality, informative, and engaging content.