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Can Military Influencers Ethically Use Their Status to Sell Services?

PRSay

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. He points to federal ethics regulations as the guidelines that prohibit military influencer marketing. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 170
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5 Tips for Getting Into Live Streaming

Cision

Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. Provide guidelines and protocol to avoid big blunders and embrace the small errors. In today’s society, content is quickly consumed and discarded. Decide on mortality.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. It’s expanded to include public affairs and government relations as the norm.”.

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Hyundai ).

Film 48
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Will Generative AI Replace Marketers and Content Creators?

Landis PR

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines.