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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. It’s expanded to include public affairs and government relations as the norm.”.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines.