Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Through a partnership with local rock band White Denim and streaming service Spotify, The North Face debuted “the world’s first weather-triggered song celebrating rain.” So how do you decide whether to take a risk? Be Imaginative.

Industry 195

Industry Trade Shows Marketing Film 195

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Through a partnership with local rock band White Denim and streaming service Spotify, The North Face debuted “the world’s first weather-triggered song celebrating rain.” So how do you decide whether to take a risk? Be Imaginative.

Industry 76

Industry Trade Shows Marketing Film 76

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall).

Social Media 128

Social Media Agriculture Marketing Media 128

PR Fuel

AUGUST 23, 2020

Here are some of the amazing events journalists can hear about from PR newswires: Press conferences Panels with industry professionals Political campaign events and stops Concerts Trade shows and conventions Art exhibits. You can also edit your newswire preferences by locality. Press releases via newswire are also trustworthy.

Biotechnology 62

Biotechnology Agriculture Sports Local 62

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. While there are many types of influential personas — and quite a bit of debate amongst marketers about who technically fits under the “influencer” umbrella — there are a few groups that stand out.

Marketing 45

Marketing Trade Shows Local B2B 45

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48