Can Military Influencers Ethically Use Their Status to Sell Services?
PRSay
SEPTEMBER 7, 2021
As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. Beauty giant Estee Lauder spent 75 percent of its digital marketing budget in 2019 working with influencers. He calls on the Department of Defense to clarify the policies surrounding influencer marketing.
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