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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. technology, CPG, financial services, etc.)—make Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization. Red teams expose what works, what doesn’t and what needs improvement in a crisis-management strategy.

Crisis 163
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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

“The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We

Media 108
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In 2018, Four Books That Make You Go Hmmm …

Deirdre Breakenridge

You’re predisposed to do “this” or do “that” when there are so many other approaches and models that you can construct to get to an ideal resolution. The central premise of the book is that many leaders focus on the either / or model of thinking. The interviews with business leaders are eye-opening. Then, there’s A.G.

Crisis 0
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A roadmap to impactful collaboration with your PR agency

Onclusive

Then, co-create your ideal working relationship by having conversations about: Roles and responsibilities of the internal communications team versus PR agency (e.g. media relations, crisis management, social media, etc.) Using technology for PR measurement, reporting and strategic planning. Reporting structure (e.g.

Agency 51
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What We Can Learn From World Cup PR Disasters

Critical Mention

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.