Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Do they hold SEO value or rankings?

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

JANUARY 31, 2023

Using social listening to inform reactive content is one of the best ways you can use the platform to create ‘viral’ PR content that will resonate with both the media and your target audiences. This allows you to benchmark where you are as a brand in comparison.

How To 62

How To Analysis Comparison B2C 62

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

It takes search data for keywords and transforms the results into visualisations of the most commonly asked questions, the most searched for terms surrounding the topic and the comparisons, that are often searched for, surrounding that topic. Now, it’s time to see the ‘value’ of these links from an SEO perspective. Measuring success.

Digital PR 161

Digital PR Tools Pitching Film 161

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before.

Tools 136

Tools Publicity SEO Measurement 136