MaccaPR

OCTOBER 17, 2016

Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports. Celebrate the many employees who contribute to reporting. Don’t Just Publish it.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Waxing UnLyrical

MAY 5, 2011

It’s about your customers or vendors, your clients and employees too; their stories and how your product or service helps them. My local Six Flags may be cheaper, even offer coupon deals but there is really no comparison to the Disneyworld experience. UnSucking of the corporate babble. It’s not all about you.

Storytelling 66

Storytelling Publicity Comparison Local 66

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

DECEMBER 5, 2019

On one hand, the average finish rate in our data set is impressive in comparison to Chartbeat’s scroll depth benchmarks for all content. Create social videos and infographics. Focus on employee education and advocacy. Create social-friendly videos and infographics. Focus on employee education and advocacy.

Financial 111

Financial Industry Report Insurance 111