Remove en
article thumbnail

Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

Other professions such as finance, banking, law and accountancy are upskilling en masse. We're working with organisations such as The Turing Institute, the UK Office for AI, and tech companies. We also hope to collaborate with chief executives and companies deploying AI. How do other professions compare with PR?

article thumbnail

Death to the RFP

Shift Communications

And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). A set of questions that can be broadly applied to almost any agency by almost any sized company (publicly traded companies are more challenging, obviously, given the degree of governance involved).

Agency 60
article thumbnail

#SelfPub – Part 3: The RESET Style Guide

ZudePR

Two en dashes should be used mid-sentence either side of an emphatic comment from the author. Brackets can also be used at the end of sentences, in the same way en dashes are used above. Leave a space around the en dash (American English dictates an em dash with no spaces). government. Means commonplace. footnotes.

Writing 95
article thumbnail

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies.