Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts.

Marketing 239

Marketing Television Handbook Web 239

NewsWhip

JUNE 10, 2021

Deploying crisis management teams | Jump to text. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. How would you define the difference between risk management and crisis management? That is a risk. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Norton's Notes

JANUARY 6, 2016

This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. Charlie Pownall used to be the regional managing director at Burston Marstellar amongst many other roles. How is the book structured?

Social Media 28

Social Media Crisis Reputation Crisis Management 28

PR Conversations

OCTOBER 2, 2015

They reflect predominantly a positivist philosophy, suggesting it would be easy to avoid and control a situation by following what they say a company should have done, should be doing and MUST do going forwards. The VW case as many others, reveals the hubris of so much crisis management posturing within the PR industry.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

PR Conversations

MAY 1, 2017

Perhaps convincing employers that ongoing post-crisis support, including counselling and respite leave, could be tied to such statistics so the cost of losing experienced staff members post-crisis is understood. Second, I’d like to consider more the notion of superhero status in crisis management.

Crisis 63

Crisis Crisis Management Leadership Training 63

PRSay

MAY 4, 2021

But now, according to data from the Austin, Texas-based AI software company Yonder , which discovers the hidden groups controlling and spreading online narratives, foreign factions have weaponized this “link” between vaccination and infertility.

Publicity 170

Publicity Handbook Ethics Study 170

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises.

Social Media 49

Social Media Airlines Media Viral 49