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If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

Deirdre Breakenridge

Yes, companies and their executives all make mistakes and often pay the price in the form of reputation damage. For every wrong, there are probably 100+ rights that don’t get discussed in our communities. Here are a few items to consider for your PR Don’t Do list: Don’t always focus on the blunders and gaffes in Public Relations.

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If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

Deirdre Breakenridge

Yes, companies and their executives all make mistakes and often pay the price in the form of reputation damage. For every wrong, there are probably 100+ rights that don’t get discussed in our communities. Here are a few items to consider for your PR Don’t Do list: Don’t always focus on the blunders and gaffes in Public Relations.

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How To Use Google Apps to be More Productive and Awesome

Cision

In my Gmail, I receive many Google Alerts and notifications from Google Plus Communities. How it can help communications and marketing professionals: The Hangouts feature is a great tool for certain circumstances, and the video call feature has the utility of Skype with deeper Google integration. I’m not unique.

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Speak Up, Stand Out: Q&A With Dorie Clark

Cision

Similarly, when you’re developing a reputation as an expert in your field, people will need to hear from you or about you through a variety of different channels. One of the most effective strategies for developing a reputation as an expert in your field is to specialize – to go narrow in a niche and own it.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

It took us a few tries before we could find a time that worked for both of us, but we finally got down to chatting on Skype. But I continued to think about how Pepco could improve its relationship with its customers, to start repairing its reputation. Completely. This, I liked. That’s what I’ll talk about tomorrow.