Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. How did you get your start in PR/Communications? Digital has transformed the way we communicate.

Reputation 177

Reputation Measurement Exercises Pitching 177

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Sometimes, it just takes a little community spirit. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn.

Blogging 52

Blogging Marketing Pinterest SEO 52

Presspage

AUGUST 22, 2017

Measurability of PR efforts is increasingly important. Direct and personalized communication. With the introduction of many monitoring and scheduling tools for online communication, the need for measurable and standardized preparation of PR efforts is on the rise. Integrating blogs and social media into the PR strategy.

Trends 79

Trends Measurement Television Consumer 79

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

JUNE 14, 2018

We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. However, if you know a reputable person in your company that can vouch for your hard work, it will make a significant difference in your career. It can be achieved if you work in marketing, sales or business development.

Print 71

Print Resources Technology Interviews 71

Where the Fishermen Ain't

SEPTEMBER 24, 2013

cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. Unfortunately, in the online community context, "real-time marketing" is something that far too many confuse with "advertisements generated on-the-fly and transmitted via social media."

Advertising 54

Advertising Advertising Community Social Media 54