Community Film Interviews Print 
Cision
APRIL 12, 2016
In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.
Sword and the Script
JULY 7, 2015
The Discovery Channel kicked off its Shark Week amid criticism from the scientific community. The producers interviewed Davis about his work and at the end, he says, they casually asked if he ever heard of a legendary shark of the bayous called the Rooken. The result of a bona fide scientist taking the film crew along for a day? .
Sword and the Script
APRIL 19, 2016
I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Here are two such ways: 1.
Prohibition
JULY 10, 2019
The commercial showed clips and images of sexism in films, boardrooms and also violence. The campaign was hijacked as social media users used the platform to post racist and anti-Semitic messages that were printed on the back of the shirts with references made to Hitler, Madeleine McCann and the Hillsborough disaster.
MaccaPR
AUGUST 26, 2015
Corporate histories are important to customers, employees, business partners, and community members. Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. Source: GNP Company). Source: GNP Company).
PR Conversations
JULY 17, 2014
It is a long-running and successful campaign that still resonates in our New Zealand community. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR.
MaccaPR
FEBRUARY 10, 2015
And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. Lesson #6 - Transform Your Customers into A Community. Her fans have embraced the collective moniker, “Swifties.”
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