Community Digital PR Financial Journalism 
Doctor Spin
FEBRUARY 22, 2024
PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Journal of Communication, 54, 645–661.
The Proactive Report
NOVEMBER 21, 2023
Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. The industry’s financial fortunes and subscriber base have been in decline since the mid-2000s, and their website audience traffic has begun to decline as well.
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PR Conversations
NOVEMBER 22, 2023
Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content.
Doctor Spin
FEBRUARY 14, 2024
Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.
Lauri Pehar Borsh
AUGUST 12, 2015
Almost every journalist loves a good rags to riches story or to be able to boast a company’s soaring financials. How can you use your product to tie and uplift your community? There is no revenue. Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media. What is your man bites dog story?
Lauri Pehar Borsh
AUGUST 12, 2015
Almost every journalist loves a good rags to riches story or to be able to boast a company’s soaring financials. How can you use your product to tie and uplift your community? There is no revenue. Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media. What is your man bites dog story?
Sword and the Script
AUGUST 13, 2019
Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).
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