Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. How to Build & Evangelize Your Community With Word-of-Mouth Marketing.

Marketing 120

Marketing Customer Service Employee Mobile 120

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

APRIL 28, 2015

The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. A community uniting around a labor strike? Customers and employees whistled on their way back to the store aisles and work. Try the outside-the-box content marketing ideas from our free white paper!

Employee 120

Employee Print Customer Service Local 120

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Learn how with Cision’s free white paper! The first to do this, I believe, will be endeared to the Black Twitter community.

Media 120

Media Social Media Community Measurement 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Social listening and monitoring offers a wealth of information about customers where they live and work. Build a community. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job.

B2B 170

B2B Social Media Media Education 170

Beyond PR

SEPTEMBER 8, 2016

That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget. Think of how this applies to your customer community and content strategy. It’s content, by the way, that’s been viewed more than 22 million times by current and future customers.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281